COMMERCIAL

AUTHENTICALLY NYC

New York City shapes people to move through the world with unapologetic style, energy, and presence. Raul Lopez is one of them. A designer who carries the city in his walk, his work, and his worldview, Raul’s ethos is the DNA of his brand LUAR and runs through every stitch of the Lexus x Complex capsule collection, debuting at NYFW.

Head of Content: Kwasi Boadi | Sr. Director of Branded Video: Dan Buyanovsky | Senior Producer: Kurry Williams | Creative Director: Raven Irabor | Director/Editor: Ryo Tanzawa | DP: Alexis Higgins | Color: Bucci Content | Sound Design/Mix: Judybelle Camangyan | Production Specialist: Joseph Agboola | Talent: Raul Lopez

CLIENT: Lexus | YEAR: 2025